Easy Availability of Vape Products Encouraging E-Cigarette Usage

Manufacturers of e-cigarettes promote and sell their products through dedicated in-store hubs and kiosks at larger grocery shops and retail outlets, owing to which the accessibility of vaping products has become easy. In addition to kiosks and in-store hubs, producers are also setting up their stores and outlets to offer a vaping experience similar to of the one offered at a club. In contemporary times, traditional smokers are inclining toward these designated outlets and stores to enjoy a variety of flavors and better quality vaping devices available at these places.

The easy availability of e-cigarettes on multiple distribution channels will, therefore, help the e-cigarette market witness a CAGR of 9.2% during the forecast period (2020–2030). According to P&S Intelligence, the market revenue will surge from $15.7 billion in 2019 to $39.0 billion by 2030. In recent years, the acceptance of vaping devices has significantly increased due to the rising awareness regarding environmental and human health. With the growing public awareness, many governments have imposed a complete ban on smoking in several public spaces.

Infused and heat-not-burn t-vapor, vape mod, rechargeable and disposable cig-a-like, and closed system and open tank vaporizer are the different types of e-cigarettes available for the male and female population of the world. In the preceding years, vaporizers were adopted in the highest quantity due to their low cost and dense aerosol production. Moreover, vaporizers can be used with a wide range of flavors, owing to which users prefer this vaping device over others. In the coming years, t-vapors will be consumed in enormous quantities due to their high resemblance to traditional cigarettes.

The distribution channel segment of the e-cigarette market is categorized into online, tobacconist, vape shop, hypermarket/supermarket, and others. Under this segment, the tobacconist category generated the highest revenue in 2019, as tobacconists are the primary channels for e-cigarette procurement among the youth. Whereas, the online category is expected to exhibit the fastest growth in the forecast years, as online business platforms have fewer barriers associated with them and are viewed as the best channel to meet the user demand.

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