Global Digital Signage Market SWOT Analysis by Size, Status .


Global Digital Signage Market was worth US$ 16.3 Bn. in 2020 and total revenue is expected to grow at a rate of 11.2 % CAGR from 2021 to 2027, reaching almost US$ 27.8 Bn. in 2027.

Digital Signage Market Overview:

Digital signage, also known as dynamic signage, is a type of electronic display that promotes content such as broadcast data, television programming, and other media. Digital signs use a variety of technologies, including LED and LCD. They can be found in both private and public institutions, including retail establishments, restaurants, and workplaces. Digital signage relies significantly on hardware components to facilitate the delivery of high-quality content. The original small and micro-display screens have given way to massive wall-sized LED and LCD displays, which are used in a range of industries. They’re made for situations in which vendors need to engage their customers/audiences with a broader viewing angle and get the most out of their marketing communications.

Global Digital Signage Market

2020 is considered as a base year to forecast the market from 2021 to 2027. 2020’s market size is estimated on real numbers and outputs of the key players and major players across the globe. Past five years trends are considered while forecasting the market through 2027. 2020 is a year of exception and analyzed specially with the impact of lockdown by region.

The Global Digital Signage Market research study, which keeps a close watch on significant rivals, includes strategic analysis, micro and macro market trend and scenarios, pricing analysis, and a thorough assessment of market circumstances in the near future. It’s a deep dive into primary and secondary market drivers, market share, leading industry categories, and regional market analyses. The global Digital Signage market study looks at important businesses, notable collaborations, mergers and acquisitions, as well as current innovation and corporate policies.

Market Scope:

According to the forecast period 2021-2027, the global Digital Signage market is expected to develop at a stable rate between 2021 and 2027. The market is expected to grow fast between now and 2021, with key industry players putting forward aggressive efforts.

Import/export consumption, supply and demand, cost, price, share, sales volume, revenue, and gross margins are all covered in this global Digital Signage market analysis. In the global Digital Signage market, this report looks at each producer’s manufacturing sites, capacity, production, ex-factory price, revenue, and market share. The countries (regions) studied include the United States (US), Canada, Mexico, Germany, France, the United Kingdom (UK), Russia, Italy, China, Japan, Korea, India, Southeast Asia, Australia, Brazil, and Saudi Arabia.

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The expanding spectrum of product use in retail stores, corporate offices, hospitals, and hotels is expected to drive significant growth in India and China. The number of people visiting malls and multiplex stores in Asia Pacific’s rising countries has increased as their disposable income has increased. As a result, businesses are taking advantage of this opportunity to market their products and services through enormous displays, which help them, reach a more targeted audience. Product adoption in the hotel industry is expected to rise throughout the forecast period, thanks to a growth in the number of shopping malls and multiplexes.

Objective of the report is to present a comprehensive analysis of the Digital Signage Market to the stakeholders in the industry. The past and current status of the industry with the forecasted market size and trends are presented in the report with the analysis of complicated data in simple language. The report covers all the aspects of the industry with a dedicated study of key players that include market leaders, followers, and new entrants.


Based on Application, the market is sub-segmented into Commercial, Infrastructural. By application, the infrastructure sector of the digital signage market is predicted to grow at the fastest rate during the forecast period. The transportation and public places segment is expected to drive the digital signage market for Infrastructure applications, owing to the growing demand for accurately presenting travellers with real-time information related to their route.

Railways, roadways, and airlines use digital signage in a variety of locations to inform and entertain passengers, reduce perceived transportation time, and improve the travel experience, including coaches, subways, cruising, New digital signage trends are combining advances in software, the Internet of Things (IoT), user-generated content, and artificial intelligence (AI) to promote digital signage growth in the entertainment and sports segments of infrastructure applications.

Key Players:

• Stratacache
• Navori Labs
• Four Winds Interactive
• Planar Systems Inc.
• Broadsign International LLC
• Samsung Electronics Co. Ltd.
• LG Display Co. Ltd.
• Sharp Corporation
• Panasonic Corporation
• Sony Corporation
• NEC Display Solutions Ltd
• Au Optronics Corporation, Inc.
• Scala Inc.
• Omnivex Corporation
• Exceptional 3d
• E Ink Holdings Inc.

The research focuses into the latest major developments by top manufacturers and innovation profiles in the Global Digital Signage Market.

The Competition Strategic Window examines the competitive landscape in terms of markets, applications, and geographies to assist the vendor in determining whether their strengths and future growth prospects are a good match. It describes the best or most advantageous fit for vendors to execute future business expansion and growth over a forecast time period by adopting sequential merger and acquisition plans, geographic development strategies, R&D strategies, and new product launch strategies.


Regional Analysis:

Europe, North America, Asia-Pacific, the Middle East and Africa, and Latin America are the five regions that make up the global Digital Signage market. The Global Digital Signage Industry Research digs into the key geographies of the market, as well as notable segments and sub-segments. The study looks at the current condition of regional development in terms of market size, market share, and market volume. Figures, geographies, and revenue are included in this global Digital Signage market report, as well as an in-depth look at the business chain structure, opportunities, and industry news.

COVID-19 Impact Analysis on Digital Signage Market:

COVID-19 is a global public health crisis that has harmed practically every industry and is anticipated to hinder industrial progress between 2021 and 2027. Maximize Market Study (MMR) is broadening the scope of its research to include core COVID-19 concerns and possible solutions. COVID-19 is being investigated in light of shifts in consumer demand, purchasing patterns, supply chain rerouting, market dynamics, and government involvement. COVID-19’s influence on the market is assessed in this revised research, which includes insights, analyses, estimates, and forecasts.

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