Global Personal Care Wipes Market | Industry Analysis & Trends

A wipe is a small moist cloth that is used for either personal care or for cleaning surfaces. Various types of personal care wipes are commercially available like baby care wipes, makeup removal wipes, cooling wipes, perfume wipes, body wipes, medical wipes, general cleaning wipes, intimate care wipes, nail polish removal wipes, and antibacterial personal wipes. The key advantage of personal care wipes is convenience. Using personal care wipes is quicker and easier than the alternative of dispensing a liquid and using another cloth or paper towel to clean or remove dust.

Following an ongoing trend among FMCG markets, personal care wipes are undergoing a significant paradigm shift in their retail landscape, according to a recent study by Bonafide Research, Global Personal Care Wipes Market Outlook, 2026. The report states the fact that the market is to grow over a value difference of USD 8.25 Billion between 2015 to 2026. Some of the major characteristics of the product influencing the market growth are cost, convenience, hygiene, performance, ease of use, and disposability. Improving hygiene awareness among people is one of the major factors for the growth of the market. Over the past decade, various kinds of wipes such as intimate, wet, flushable, feminine, and scented have been introduced owing to their diversified applications.

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The overall personal care wipe market can be segmented into major segments of- Baby Wipes, Facial Wipes, Hand & Body Wipes, Flushable Wipes, and others. The baby personal care wipes segment is anticipated to witness significant demand due to the disposable nature of baby wipes and act as a genital cleansing agent. The availability of substitutes, such as soap and cloth lead to rashes and skin irritation while baby wipes are soft and suitable for all kind of skins, which is driving the demand of baby wipes across the world. Although, marketing innovations, upcoming trends by imposing hygienic biodegradable material by vendors, and more fragrances are the rising trends that can boost up the market globally. The segment is expected to contribute to a market share of 41.76% by the end of the forecasted period. Facial wipes are manufactured under cosmetic industries. These wipes are commonly used by end-users to clean dirt, oil, and other pollutants from the face immediately without any other product. Due to their easy application and compact packaging, the demand for facial wipes has increased over the years. The facial wipe segment in the year 2020 accounted for USD 2.55 Billion, expected to grow marginal difference in the future. The flushable wipes segment was valued to merely at USD 1.71 Billion in 2015, which has been showing steady growth. The combined convenience of disposal, with hygienic removal of soiled wipe immediately from the household, is projected to be a major factor responsible for flushable wipes market growth.

In the Asia-Pacific region, the rising awareness among consumers to use personal care products, especially to avoid skin problems and infections are driving the market growth. The growing expenditure on baby care products is influencing the sales of baby wipes in the region. The significant growth in the number of potential buyers in developing economies like China and India is expected to drive the market in the region. Moreover, increasing spending capacity along with high internet penetration is changing the way consumers are buying personal care products. The simplest characterization is the ongoing shift from brick and mortar selling to e-commerce. Research shows that online sales of consumer products are growing as fast as offline sales, with an anticipated CAGR of 10.43%, recording the highest growth rate among the sales channel.


• Geography: Global
• Base year: 2020
• Historical year: 2015
• Forecasted year: 2026

• North America
• Europe
• Asia
• Latin America
• Middle East & Africa

• Market Size by Value for the time period (2015-2026F)
• Market Share by Type (Baby, Facial, Hand & Body, Flushable & Others)
• Market Share by Sales Channel (Supermarket & Hypermarket, Pharmacies & Drug Stores, Traditional Retail, Online)
• Market Share by Region
• Market Share by Country
• Market Share by Company

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Table of Contents

1. Executive Summary
2. Report Methodology
3. Global Personal Care Wipes Market Outlook
3.1. Market Size by Value
3.2. Market Share
3.2.1. By Product Type
3.2.2. By Sales Channel
3.2.3. By Region
3.2.4. By Country
3.2.5. By Company
4. North America Personal Care Wipes Market Outlook
4.1. Market Size by Value
4.2. Market Share
4.2.1. By Product Type
4.2.2. By Sales Channel
4.2.3. By Country
4.3. USA Personal Care Wipes Market Outlook
4.3.1. Market Size by Value
4.3.2. Market Share by Product Type
4.4. Canada Personal Care Wipes Market Outlook
4.4.1. Market Size by Value
4.4.2. Market Share by Product Type
4.5. Mexico Personal Care Wipes Market Outlook
4.5.1. Market Size by Value
4.5.2. Market Share by Product Type

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About us: Bonafide Research is one of the fastest growing market research and consulting company. We are expert in syndicated research reports & custom research solutions across the domains. We have been closely working with fortune 500 clients by helping them in tracking the constantly changing market scenario. Bonafide has continuously made efforts to evolve and enhance the report quality with each passing day.

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