How to create a successful influencer marketing campaign

Step 1: Adopt an always-on mindset.

Many companies use a one-time, short-term promotional plan. However, if you want to be ahead of the game and reap the full benefits of influencer marketing, you should consider taking a long-term approach.

With an always-on strategy, you’ll be able to collaborate with social media influencers all year long. Here are six benefits of using this strategy:

You’ll have a regular supply of content to use in ads and on social media.

Your brand will be surrounded by a constant flow of activity and engagement.

You’ll form deep bonds with social media influencers who share your brand’s values. Influencers who are well-matched to your campaign will produce excellent results.

As you evaluate your collaborations, you’ll be able to refine and improve your plan.

You’ll save time clarifying partnership terms and negotiating pay with each new influencer you bring on board.

By sending your branded message to the same audience on a regular basis, you’ll maintain your brand top-of-mind.

Step 2: Establish your target market and audience.

You must first define your target audience before discovering potential influencers or setting any goals for your influencer campaign. It will be easier to understand who you should be working with and how they can assist you reach your influencer marketing goals if you create your ideal consumer profile.

 

Examine your current consumers and ask yourself the following questions to help you determine your target audience:

  • What is the demography of your ideal customer? Examine important information like age, gender, income, location, and more!
  • What are their hobbies and interests?
  • What is their current life stage or stage of life? Are they no longer employed? Expecting?
  • What are the things that they purchase?
  • What are the issues they’re attempting to address with your products?

Step 3: Create a list of your campaign’s goals and objectives.

Clear goals and objectives that correspond with your influencer marketing KPIs are essential for any successful campaign. This will have an influence on the metrics you use to determine whether or not your campaign was successful. The following are three common goals and objectives:

  • Brand recognition
  • Creating Content
  • Conversion

Step 4: Decide on the type of influencer marketing campaign you want to run.

You can run a few different types of influencer marketing initiatives. Each campaign type can help you achieve your goals in different ways, so you’ll need to weigh the pros and cons before deciding which one is best for your influencer marketing approach.

Here are five common influencer marketing campaign types:

Content that has been sponsored

Brands collaborate with influencers to create social media content that promotes their products or services.

Excellent for: Increasing brand awareness and producing reusable material

Takeovers on social media

Influencers are given temporary control of a brand’s social media networks.

Great for: Enhancing traffic and followers, increasing brand exposure, and generating engagement.

Events

Influencers are invited to product launches, concerts, and fashion shows by brands.

Great for: Increasing brand awareness and generating engagement.

Giveaways and competitions

Influencers are given a product or service to provide to their followers who win a competition or giveaway.

Great for: Increasing traffic and followers, as well as raising brand exposure.

CPA deals and discount codes

Every sale that influencers make generates a profit, which is monitored using unique discount codes or links.

Increase sales and convert leads using this tool.

Step 5: Decide which social networking platform you want to use.

Influencer campaigns can take place on a variety of social media platforms. The type of content you intend to reach people with will determine which channel (or channels) you work on. Here are three of the most well-known:

Instagram

Influencer marketing is most prevalent using this channel. Instagram posts typically require a smaller budget than Youtube or Blogs because they don’t take as much time and resources to create.

Instagram influencers will be able to make sponsored posts, stories, and IGTV videos, among other things. They can use captions to tell personal stories, build a sequence of eye-catching content, share discount codes, capture genuine moments with stories, and make long-form films.

Gen Z and Millenials, primarily aged 18 to 30, are the target audience.

Youtube

Long-form videos are a specialty of Youtube influencers. They can demonstrate how your product or service works, promote your company in their vlogs, write product reviews, and include your products in haul or unpacking videos.

Source: influencer marketing Singapore 

Typical audience: YouTube users range in age from 15 to 45 years old, with 81 percent of 15 to 25-year-olds and 71 percent of 26 to 45-year-olds utilising the platform.

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