Conduct research and find social media influencers who are relevant.
You can start looking for influencers who will help you reach your ideal customers and suit your influencer strategy once you’ve defined your audience and set your goals. You should first select whether you want to work with micro-influencers, macro-influencers, or celebrity influencers.
Consider partnering with micro-influencers – those with less than 10,000 followers — if you want your campaign to have a high degree of engagement. Their audience is extremely engaged with the information they generate, despite the fact that they have a smaller following.
Consider collaborating with macro-influencers (those with more than 100,000 followers) and celebrity influencers if you want to expand your reach.
However, working with a mix of micro- and macro-influencers is the greatest way to build a campaign that generates high engagement rates and reaches a big audience.
After you’ve determined on the size of influencers you’d like to work with, spend some time researching their social profiles and looking for profiles that meet these nine criteria. In a nutshell, make sure you ask yourself:
- Is the target audience of the influencers the same as yours?
- Is their information relevant to your products or services?
- Is the content they provide a good representation of your brand?
- Is the influencers’ style compatible with yours?
- Do they engage their fans with authentic, personal stories?
- What are the values of the influencers?
Remember that completing your homework and cultivating relationships with the proper influencers will offer your brand a positive image. It will also facilitate collaboration and assist you in identifying influencers who may potentially become brand advocates.
In our comprehensive guide, we cover both free and paid techniques for locating influencers.
Determine how much influencers should be paid.
You must figure out how much to pay influencers for partnerships in order to produce a good influencer marketing ROI. There is currently no clear standard for how to achieve this in the influencer marketing industry. However, we feel that the payments you offer should be reasonable and mutually advantageous, since this will improve the likelihood that they would accept your request for partnership.
To discover more about the entire costs of putting up your campaign, read our piece on influencer marketing costs.
There are a number ways to pay influencers depending on your influencer marketing strategy and the types of influencer campaigns you run:
Payment is made per post.
To get the most out of your investment, we recommend utilising this payment method. Influencers are paid flat rates for cooperation with pay per post. The price you pay influencers should be determined by their reach and impressions. They can then be tweaked depending on how much they can help you achieve your campaign’s objectives.
You can use free tools like our Instagram Pricing Calculator to compute performance-based fees, which will provide you with a range of rates. Our Instagram Pricing Guide will show you how to choose a higher or lesser charge.
Pay-per-click (PPC) and pay-per-acquisition (PPA) are two terms for the same thing (PPA)
Influencers get compensated for each click, sign-up, or sale that their sponsored posts produce.
Influencers frequently believe they are not getting paid fairly because their material is undervalued when using these types of remuneration techniques. They may not be compensated adequately for the time and effort they put into creating sponsored content. As a result, many influencers turn down these types of offers.
Furthermore, in PPC and PPA partnerships, influencers may not be reimbursed for every transaction. For example, their followers may not click on the influencers’ links, yet they may still purchase something from the brand. They would not be reimbursed for the sale in this case.
Pay according on the number of followers you have.
Influencers are compensated based on the amount of people who follow them on social media. This payment option is not recommended because it will not maximise your return on investment.
Influencers with enormous followings reach a reduced percentage of their followers, as we discovered in our Instagram Benchmarks Report. Working with macro-influencers will result in a lesser return on investment.
Influencers get compensated in the form of goods and services. Influencers have been less likely to accept this payment form in collaborations, as we’ve seen. They expect to be paid for the time, effort, and resources they put into creating content.
They may perform for a reduced rate if they adore the brand that contacts them or if their goods and services are valuable.
Acceptance rates differ depending on whether the influencer marketing sector has evolved in the markets where the influencers operate. If the market has standardised, influencers are less inclined to take products as remuneration.
You can put it in the influencer contract, or brief, you’ll give to influencers, once you’ve established how you’ll pay.
Source: business marketing