Online insurance: in China, there are 330 million

The online insurance industry continues to grow around the world. In China alone, customers have reached 330 million.

If it is true that online insurance blog is growing in our country, abroad is no exception and China is experiencing a real boom. Here is the data.

Online insurance: customers are growing

The statistics come directly from the ” Insurance Association of China ” and speak very clearly: the annual growth of the sector is equal to 42.5% and at the end of March 2016 there were 330 million Chinese insured online (an incredible number if you think that the population of the United States does not touch 320 million individuals).

The economic value of online insurance went from RMB 223.4 billion (in euro 30.2 billion) in 2015 to RMB 143.1 billion (in euro 19.3 billion) in the first six months of 2016 alone.

In this incredible scenario, the various insurance companies are moving towards the East with excellent results: one of them is Generali which occupies a leading position in the Chinese market.

Online insurance: the reasons for the growth

The new customers are mainly the so-called digital natives who represent the real strength of this market. It is interesting to see how couples with children are more oriented towards investing in accident insurance than those without children (twice as high).

As for the healthcare and automotive sectors, the figures are 2.6 and 6.7 times. Values ​​that for now are constantly growing, but which are destined to stabilize in the long term.


Although our country has always been one of the slowest to incorporate the news of the market, there seems to be growing. 

“Another Ania research, the Italian Direct Labor Award, highlights another important aspect: the whole sector of direct sales or, more simply, online, has gone from 8.3% in 2013 to 8.7% in 2014 as regards the policies sold. If at first reading it may not be relevant, we must consider that the Motor TPL sector managed by agents has lost the same score. Is a slow trend reversal taking place? For now, it is impossible to say for sure, but if more and more Italians get information online and compare more and more companies, then the market is evolving, and with it, the chances of saving are increasing. “

It seems like the online insurance market is only just beginning.

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