According to IMARC Group’s latest report, titled “Social Media Analytics Market: Global Industry Trends, Share, Size, Growth, Opportunity and Forecast 2021-2026”, the global market reached a value of US$ XX Billion in 2020. Social media analytics (SMA) represents a technology that helps in tracking, collecting, and evaluating data from social media platforms to make better business decisions. It assists the organization in gaining accurate information on the latest trends, increasing customer engagement, identifying high-value features, etc. As a result, SMA finds extensive applications for assessing brand image, consumer demographics in real-time, understanding social media performance, etc.
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The increasing utilization of SMA for understanding real-time scenarios in the wake of COVID-19 through social media engagement is driving the social media analytics market. Furthermore, the rising internet penetration, the growing use of social media platforms, and the escalating demand for smartphones are also providing a thrust to the market growth. Additionally, shifting consumer preferences towards low-priced and better-quality products and elevating brand consciousness are further augmenting the global market. SMA helps in analyzing unstructured social data to respond to dynamic market trends and achieve higher goals and operational profitability. Moreover, the increasing focus of organizations on sales analysis and gaining a competitive edge are also catalyzing the product demand. Apart from this, the growing use of the software-as-a-service (SaaS) model and cloud computing is expected to further fuel the social media analytics market over the forecasted period. Looking forward, IMARC Group expects the market to grow at a CAGR of XX% during 2021-2026.
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As the novel coronavirus (COVID-19) crisis takes over the world, we are continuously tracking the changes in the markets, as well as the industry behaviors of the consumers globally and our estimates about the latest market trends and forecasts are being done after considering the impact of this pandemic.
Competitive Landscape with Key Players:
- Adobe Inc
- Brandwatch (Cision US Inc.)
- Hootsuite Inc.
- International Business Machine Corporation
- NetBase Quid
- Oracle Corporation
- com, inc.
- SAP SE
- SAS Institute Inc.
Breakup by Component:
Breakup by Deployment Mode:
Breakup by Organization Size:
- Small and Medium Enterprises
- Large Enterprises
Breakup by Application:
- Customer Segmentation and Targeting
- Competitor Benchmarking
- Multichannel Campaign Management
- Customer Behavioral Analysis
- Marketing Management
Breakup by End User:
- Media and Entertainment
- Travel and Hospitality
- IT and Telecom
Breakup by Region:
- North America (United States, Canada)
- Europe (Germany, France, United Kingdom, Italy, Spain, Others)
- Asia Pacific (China, Japan, India, Australia, Indonesia, Korea, Others)
- Latin America (Brazil, Mexico, Others)
- Middle East and Africa (United Arab Emirates, Saudi Arabia, Qatar, Iraq, Others)
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Key highlights of the report:
- Market Performance (2015-2020)
- Market Outlook (2021-2026)
- Market Trends
- Market Drivers and Success Factors
- Impact of COVID-19
- Value Chain Analysis
- Comprehensive mapping of the competitive landscape
If you need specific information that is not currently within the scope of the report, we will provide it to you as a part of the customization.
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