Surefire Ways to Write Compelling Product Descriptions

A product description enumerates all of the product’s key features and benefits. It’s one of the most important aspects of a product page, and it should be written in such a way that your store visitors will be enticed to take your call to action (CTA).

If you’re ready to discover how to write great product descriptions, keep reading. We’ll walk you through nine foolproof strategies to write captivating copy, as well as some pointers that should make the copywriting process go more smoothly even if you have no prior experience.

Guaranteed Ways to Write a Product Description That Sells

1. Strive for brevity.

Get rid of the nonsense and concentrate on the necessities first. From the first few lines of your description, your customers should be able to figure out what your product is about. Then, under your primary pitch, include any supporting product details.

To assist you get to the point, you can use the inverted pyramid strategy. The lead, the body, and the tail are the three main portions.

2. Include all pertinent product information.

Writing product copy requires conveying all of the information that customers require regarding your offer. It will be easier for them to make a decision if you supply more relevant information.

The last thing you want is for your customers to leave your page in order to conduct further research on your goods. Your chances of making a sale decrease dramatically once they go to another tab.

As a result, make sure to include all pertinent product information in your description. The following are examples of must-haves for your product description, depending on what you’re selling:

  • Quantity
  • Quality
  • Material
  • Color
  • Information on Dimensions or Sizing
  • Weight

3. Emphasize both the features and the advantages.

Let’s define features and benefits immediately. Facts and technical information are provided by product features. Product benefits, on the other hand, give buyers ideas for how a product might improve their lives.

By emphasising your product’s benefits in your product descriptions, you can appeal to the emotional motives of your customers. What effect will your product have on them? In what ways would it be a beneficial contribution to their lives? Why should you buy it right now?

4. Be consistent with your brand’s tone of voice.

You should have a clear idea of how to communicate with your target market and target audience once you’ve properly identified them. Do you converse with them in a lighthearted and informal manner? Or do you want to speak in a formal and solemn tone?

The tone of your brand may change depending on the message and platform on which it’s being used. However, it should still reflect your company’s general personality.

Consistency appeals to customers. If people found your store through a witty social media post, they’ll expect a similar cheerful feel when they visit your online store. Stick with the voice that best suits your ideal followers and customers to help your brand become unforgettable.

5. Use the senses to your advantage

To compensate for the loss of sensory experience at the store, include language in your product descriptions that will grab your customers’ senses.

Because the latter primarily appeals to the sense of sight, your product descriptions are an excellent complement to your product photographs. Additional sensory characteristics, such as your product’s feel, taste, or smell, should be injected because these aspects may be difficult to represent with simply a photograph.

Remember to think about which of the five senses is best for your goods. It wouldn’t make sense to describe the smell of a gadget, for example. It would be more useful to discuss its visual, textural, and auditory characteristics.

When writing, avoid using broad adjectives and instead use exact ones. Also, make sure to utilise terms that sufficiently support the characteristics and features of your product. This can aid in conjuring up a realistic (and attractive!) image of your goods in your clients’ minds.

6. Use strong words

Customers’ emotional or psychological responses can be elicited by using powerful words. And, because a product description should elicit an emotional response from its readers, using powerful words can help you do so.

Jon Morrow grouped power words into seven sorts in an essay on Smart Blogger. We produced a graphic with these seven groupings, as well as the power words that come under each group, for simple reference:

7. Use bullet points or checklists to make your content scannable.

Consumers are looking for ease of use. They need to know as many data and specs about a product as possible in the most digestible and easy-to-read way.

As a result, keep your descriptions short and sweet. You can accomplish this by presenting information in the form of bulleted points or checklists. This strategy can help you get the most out of your entire product page by freeing up room for other crucial pieces like photographs, videos, and other media.

Source: product features

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