1.Scheduling of Sales
Don’t we all enjoy good bargains? Absolutely!
Increased competition has resulted in more frequent sales than previously. Furthermore, retailers are not squandering the opportunity to tell shoppers about impending sales. They keep clients interested and psyched up until the last minute, for example, by using countdowns and teasers to build momentum and attract additional traffic.
A similar method can be used by you. Do you intend to adjust the prices of your products or services? You must, after all, keep your customers informed!
Consider pre-determining the time of the campaign and the discount rates, and then automating the entire process, whether it’s a tiny promotion or a monster sale. It’s practically hard for people who run major e-commerce shops to manually adjust pricing every time they decide to go on sale.
When the sale goes live, the price changes on your e-commerce store will roll out automatically, which is the beauty of automating such a tiny but critical activity. It was as simple as that.
There’s no need to waste manpower changing a variety of prices. Instead, your team can focus on other tasks. Shopify Flow is a wonderful example of such a tool. It saves time and money for online enterprises while also lowering error rates.
2. New Product Launches
When you’re ready to launch a new product, the first thing you should do is publish it on your website. Following that, you must do other activities to assist you in reaching out to as many people as possible to alert them of the approaching launch. Posting on social media and other sales and marketing platforms are examples of such jobs.
If you’re sick of dealing with all of these time-consuming and mundane duties, consider automating them. Automation not only saves you time (which you can put toward more important activities), but it also makes the process more efficient and trackable.
There are numerous technologies available in the software business that may help you preload your new product line and have them immediately published on your website and other sales channels.
But be cautious. We must not lose the personal touch in our effort to automate everything. Consumers are social beings who place a high importance on individualization.
They won’t hesitate to switch to your rival as soon as they understand you don’t provide individualised services. As a result, think about tools that can assist you in achieving a decent balance.
No one enjoys spending hours upon hours looking over transactions, returns and refunds, discount codes, invoices, and payments, especially when dealing with a major e-commerce shop. Add this to the other responsibilities you have at work. It’s quite easy to lose your mind.
Fortunately, there are a variety of accounting automation systems to choose from.
Accounting, like inventory management, must be done dynamically each time a sale is made. Making sure that client and purchase information is sent directly from the inventory management system to the company’s accounting application is an excellent approach to make it happen.
One method of dealing with such data is to record every sale as revenue and every supply order placed with the vendor as a cost. When it comes to refunds, customers may be advised to seek a credit note, which they can use the next time they shop online.
To ensure that all of these procedures happen automatically without the need for human interaction, look for a smooth integration between the e-commerce shop, the inventory management system, and all of the firm’s accounting software.
However, don’t overlook the value of working with a competent accountant or bookkeeper. Examine your company’s demands to see if an outsourced or in-house solution will be more beneficial.
Accounting specialists are vital for keeping your tax codes up to date and ensuring that your firm complies with all regulatory obligations, in addition to the typical items.
4. Reduce the number of abandoned shopping carts.
The frustrations that come with an ever-increasing cart abandonment rate are unfathomable. Customers abandon their shopping carts for a variety of reasons. Of course, some clients are only window shoppers who have no intention of making a purchase from your online store (or in any other e-shop).
Serious purchasers, on the other hand, abandon carts as soon as they discover the offer they’re pursuing isn’t quite worthwhile. Surprise shipping charges, the lack of expedited shipping, and complicated checkouts are all examples of things that put customers off.
In this stage, try automating some components to encourage the customer to complete the transaction. Make them feel as if they are getting good value for their money. Adjusting pricing at the checkout stage and offering an explanation such as purchasing X quantity, purchasing a combo, or even displaying the discount applied is one such method.
A discount application to specific clients who have earned tags such as gold members or subscribers is another element you can automate.
Source: ecommerce business