Writing for third parties can be a faster way to take your blog to the next level. Guest posts help you give yourself more visibility by posting through the featured sites in your niche.
This seems to be getting more and more complicated. First I tell you that you have to constantly publish on the blog and now you also have to write for third parties. Without charging for it, of course. Nobody has said that it would be easy but for those who endure it will be worth it.
Guest posts are rooted in the American blogosphere
In the United States, the “guest posting” tactic is much more common and popular among bloggers than it is at the moment in Spain. Apart from being a smaller community here, there seems to be less fellowship among those of us who make up the blogosphere in this country. We get confused when we think in terms of competition. Partnering with the strongest blog in your niche gives you many more advantages than disadvantages.
7 reasons to write guest posts when you start blogging
If until now you have not considered writing for third parties, you may change your mind. Creating content and then not publishing it on the blog itself may seem difficult to imagine. When you see the advantages of the first guest post you have written, you will start writing for third parties frequently.
1. You improve SEO: if you are one of those who are obsessed with SEO, you will like this. When you publish a post they usually allow you to add a link to your blog. Since you are usually interested in publishing on blogs that already have authority, this link can be very valuable to improve your positioning in Google.
2. New visits to the blog: the link that you can include in the blog does not only help you improve SEO. A direct effect is direct visits to your website. There is usually a peek at the beginning that goes down over time. There are also cases in which a post ranks among the top positions in Google and sends more traffic over time than at the beginning.
3. Improve online reputation: not all proposed posts are accepted. If they publish you is a quality criterion as bloggers on the subject. Publishing on a well-known website helps you improve your online reputation as you enter a “select and exclusive club” of authors who have had the right to publish on the reference website.
4. You get new followers: each post is usually accompanied by 2 or 3 lines about the author. You typically deliver them directly with the post. Here you can include one or more social media profiles. Another positive effect is the coverage your post receives through social networks. The links are usually accompanied by the author’s profile.
5. Establish a relationship with the blogger: when you start you are alone. It doesn’t hurt to get help from time to time from someone who already has a bigger audience than you. Establishing a relationship with a more well-known blogger can help you achieve surprising benefits such as being mentioned in posts or tweets, even if there are no guarantees for it.
6. You receive new invitations on other blogs: greater visibility also opens doors for you on other blogs that may not have responded directly. Offers may arise for guest posts from sites that you did not expect.
7. Business or job opportunities: you would not be the first person to get a business or job offer through a post. Going out on third-party blogs with the highest audience allows you to multiply your audience by x with a single entry and get visibility in front of people who may require your knowledge.