Influencer marketing comes with a lot of promise and effectiveness. At the same time, planning, executing, and measuring an influencer marketing campaign can be time-consuming, especially for small businesses.
Working with an influencer marketing agency in Los Angeles can help take the nitty-gritty of influencer marketing off your plate if you find yourself scrambling to keep up with it (or aren’t sure where to even start).
One thing to keep in mind is the shift in social media culture and engagement, particularly among advertisers. Instagram recently introduced a new feature that allows influencers and brands to directly link to products pictured in posts.
Here are five reasons why you should hire an agency to handle your influencer marketing strategies.
Time is money.
Influencer marketing requires a significant amount of time and resources when done in-house. Influencer marketing typically entails the following steps:
- Identifying, contacting, and screening influencers
- Payment negotiations
- Influencers are compensated and the product is delivered to them.
- Tracking posts using affiliate codes and links to coordinate content
- Gauging post-engagement to calculate ROI
If you have the resources and manpower to build out an influencer sales team, you might be able to scale your influencer marketing campaign internally — but most businesses don’t.
A seasoned agency can vet influencers for you, assist you in setting and measuring goals, and handle the hands-on work of developing a campaign and working with each influencer.
An agency offers support for campaigns in a variety of ways and removes much of the time-consuming activities from the influencer marketing process.
Make use of their knowledge and connections.
Influencer marketing agencies live, breathe, and eat influencer marketing 24 hours a day, seven days a week. Social media evolves at a faster rate than any other platform; you can rely on your agency to keep up with algorithm changes and new social media tools so you don’t have to.
Working with an agency also shortens the learning curve for influencer marketing. Agencies have verified influencer partners and platforms that assist them in recommending the best influencer partners for their clients.
Collaborating with the best-suited influencer marketing agencies lets you reach the target audience effectively without having to vet hundreds of influencers yourself.
Locate the appropriate platforms.
Influencer marketing Agencies understand which types of influencers, campaigns, and social media channels elicit the best responses from their target audiences.
An agency can assist you in bringing your campaigns to life by matching the right creative with the right campaigns — and posting on the appropriate platforms.
You don’t want to use TikTok to market to a middle-aged, childless audience, for example. TikTok, on the other hand, might be your best bet if you want to sell to a Gen Z audience.) The primary objective of influencer marketing is to get your product or brand in front of your intended audience organically; to do so, you must appear on the platforms where they spend the most time.
Obtain consistent reporting
A seasoned influencer marketing agency understands what factors contribute to the success of an influencer marketing campaign. An agency could indeed monitor each post and start sharing reporting with you, saving you from having to refresh the ‘like’ count on each post repeatedly.
Most importantly, they can provide expert insight into how efficacious each campaign is in meeting your business objectives.
Influencer marketing agency Los Angeles views influencer marketing as a full-funnel strategy, which means that influencer posts can push metrics at any point in the customer journey. We measure engagement through comments, likes, and impressions, as well as the content’s quality and how well it represents the product. This ensures that the content is consistent with your brand. Agency decides which posts to enhance based on this assessment.
Increase the impact of the right content to convert ROI.
Amplification increases engagement and converts engagement into revenue. Influencer marketing agency Los Angeles amplifies content for our influencer marketing clients in the following ways:
- Determine the top-performing organic posts and influencers.
- Reach out to inform influencers that they have been chosen as a top performer and that we intend to boost their organic posts.
- Using the influencer’s handle, boost the top-performing posts. To accomplish this, we link the influencers’ posts to the best-performing audiences in a brand’s ad account. Then, using the influencer’s most engaged followers, we create custom and lookalike audiences. Finally, we add a CTA button and make any necessary changes to the post’s copy.
- We test, make changes and assess the impact of each advertisement on a client’s bottom line based on the outcome.
While each agency has its method for boosting top-performing content, the end goal is always to convert those impressions and engagements into revenue. Working with an influencer marketing agency in Los Angeles can help you increase your ROI for influencer marketing and see results faster.