Why is Demand for Transparent OLED Displays Rising?

The advertisement industry has registered considerable growth in the past few years. Owing to technological advancements, companies these days are using innovative ways to create awareness regarding their products and services. Moreover, the out-of-home advertisement has been gaining popularity among enterprises, which can be ascribed to the development of the innovative technology-based retail stores. Additionally, the number of businesses offering similar services has grown, due to which, the competition between them has risen as well.

All these factors are leading to the rising demand for transparent displays. An electronic screen that displays information on a transparent or see-through surface is referred to as a transparent display. As a report by P&S Intelligence stated, the global transparent display market is predicted to generate a revenue of $4,933.6 million by 2024, growing from $524.7 million in 2018, advancing at a robust CAGR of 46.2% during the forecast period (2019–2024).

Different types of transparent display technologies are organic LED (OLED), LCD, clear ink display, and digital light processing. Among these, the demand for LCD technology has been the highest in the past, since these displays can decrease the consumption of power. Advertisements need to run for long durations every day, which is why, the screen needs uninterrupted power supply. Therefore, advertisers need to take into consideration the amount of energy these displays are consuming. Transparent LCDs are utilized for showcasing products in a box, since these need some backlight for showing the content.

Other than this, the demand for transparent OLED displays is also projected to rise considerably in the years to come, as they provide a number of advantages over LCD variants. These displays utilize self-illuminating pixels, which is why, the need for backlighting is eliminated. In addition to this, OLED displays provide better viewing angles and a high image resolution, which are needed in digital signage applications. Since these displays are thinner than LCDs, they also offer enhanced aesthetic appeal to the viewers.

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